Digital marketing is an overarching umbrella for all online marketing efforts. Whether it is a B2C product off the shelf or a specialized B2B service with a niche audience, businesses leverage digital channels such as Google search, social media marketing, email marketing, and their web properties to connect with current and prospective customers.
WELCOME DIGITAL MARKETING TO YOUR WORLD OF BUSINESS
Let’s take a look at how it helps:
Web design and web development
Your website is the place where most people will interact with your business. Both your online and offline marketing activities will most likely send users to your website. Whether it’s to get information about your services and products, to make bookings or purchases, or to get contact details.
SEO: THE ORGANIC WAY
SEO or Search Engine Optimization is the name given to an exercise done consistently that improves search engine rankings for brands. In search results, Google displays links to pages it considers relevant and authoritative. Authority is mostly measured by analyzing the number and quality of links from other web pages.
In simple terms, your web pages have the potential to rank in Google so long as other web pages link to them. This art is call keyword linking. SEO is the need of the hour today for every kind of business when it comes to the online presence. Google algorithms work differently every day and continuously evolve. As a top digital marketing agency, we use SEO effectively to build lead generation for our clients.
THE INORGANIC WAY: SEM IS THE WAY FORWARD!
Search Engine Marketing or SEM focuses on buying ads which appear on the result pages of search engines such as Google. Many search engines such as Google offer mechanisms for individuals or businesses to plan/create search ads, Google Display Ads and various other innovations that build brand visibility and lead traction. This when coupled with social media optimization works wonders in creating the right brand buzz the smarter way.
Pay Per Click (PPC)
97% of online experiences begin with a search engine, but 41% of clicks go to the top three paid ads on the search results page. Pay per click is a great way to drive more (qualified) visitors to your website and get more leads and sales.
It is really amazing what Social Media Optimization (SMO) can achieve today. It can create audiences, engage audiences and retain audiences too. This is where content marketing plays a crucial role.
Attract, acquire, and engage your target audience through the creation and distribution of relevant and valuable content, including landing pages, blog posts, e-books, email newsletters, white papers, and more.
Social Media marketing
An average user spends at least two hours on social media sites daily. Why wouldn’t you want to promote your business with social media marketing campaigns? Start your social media marketing campaigns, including Facebook, Twitter, Pinterest, Instagram, and more, today.
We see opportunities to help brands adapt to shifts in culture, behaviour, lifestyle, technology, and commerce, and to lead in a consumer-oriented digital era. From search, to social, to media, to creative, to analytics and more we use our breadth of capabilities and strategic approach to develop the right solution to every client’s business challenge.